Generative AI is changing the way we do business. If you could have a tool to automate drudgery, you could also use the same tool for brainstorming creative ideas and delivering insights from data analysis, right? Well, that is exactly what generative AI is doing. From helping to create content to enhancing the customer experience (CX) and customer service (CS), AI is becoming an integral part of operations, giving businesses a competitive advantage that they didn’t even know they needed.

Generative AI has some of the most exciting applications in business content creation, such as for drafting emails, creating social media posts, or writing blog articles. For example, an AI tool could handle a lot of the legwork for a marketing team developing a new campaign. Instead of spending hours brainstorming and drafting copy, a team could input a few ideas, and in minutes, a draft would be ready. From there, the team can refine the strategy and add the human touch where it’s most needed. This means marketing teams can keep a consistent ‘voice’ online, and have time to be ready for any new opportunities that arise – be it a trending hashtag on Twitter, or a question in the comments section. In today’s market, it’s necessary to keep up and respond to each opportunity as it arises.

Generative AI is also taking on data interpretation, an area where it can have a profound impact. Consider a company with masses of customer data but not much of a clue what to do with it. Data is only beneficial if it can be harnessed. This requires a skill – and time – to analyses, which is where AI comes in. It can go through the data, find the patterns and produce reports that showcase important trends to decision makers, such as customer behavior, new market opportunities and where a business is failing. This is not simply about doing the analysis more quickly – it is about doing it better. It’s about making smarter, data-enabled decisions without having to input numbers. No wonder businesses are interested in AI. Having AI do the data means that they can make quicker decisions.

Another area where generative AI is making inroads is in customer service, where increasingly AI-powered Chatbots serve as the first contact point for many businesses. These bots can handle a wide range of inquiries, from exploring your product range to returning an item. What might appeal to many of us is that this is a 24/7 service, so there are always instant responses, which many human agents cannot match. However, the real magic of AI here is that it can free up human agents to deal with more complex inquiries. When you combine happier customers with lifting the burden of mundane queries from your agent’s shoulders, it should result in a more efficient operation. Combine this with the fact that a customer wants a quick and accurate answer, we might be able to see why more and more people are open to this and are seeing AI enhance the customer experience. For example, if you use a service that requires an AI-powered Chatbot to explore before connecting you with a human agent, you’ll find your issue resolved quicker. Furthermore, imagine a company that can handle three times as many inquiries as usual without increasing the number or hours of human agents.

It is clear that the use of generative AI in the business world will only grow as time goes on, so learning how to get the best from it will be increasingly important – learning when to trust it and when not to. That means allowing AI to help business grow, to automate certain tasks, to make us more creative and better decision-makers. So, whether you are writing a marketing plan, analyzing customer data or simply trying to get more efficient, you could find generative AI to be just the tool you’ve been looking for.

Are you prepared to learn how to leverage the power of AI to help you with your business tasks? It’s time to dive into generative AI and find out how it can help transform your business. By harnessing this technology, the possibilities for your next venture can be endless. With the right mindset, generative AI could lead to a new era of innovative business opportunities.

References

BM. (n.d.). What is generative AI? https://www.ibm.com/topics/generative-ai

Adobe. (n.d.). Generative AI for content creation. https://www.adobe.com/creativecloud/ai/discover/generative-ai-content-creation.html

McKinsey & Company. (2023). Generative AI: Unlocking the future of data and analytics. https://www.mckinsey.com/capabilities/quantumblack/our-insights/generative-ai-unlocking-the-future-of-data-and-analytics

Zendesk. (n.d.). AI in customer service: Benefits and use cases. https://www.zendesk.com/blog/ai-customer-service/